February 26, 2021

Owning and operating an online business is becoming one of the increasingly more popular and increasingly attractive options for aspiring entrepreneurs.And for good reason.People are spending more time and money online than ever before, and entrepreneurs are taking advantage.And contrary to what some may believe, you don’t need to invent a hot new social media

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February 18, 2021

Personally, I don’t think enough people in the online business world are talking about positioning.The concept of an “avatar” or “ideal customer” is pretty well known.And with good reason: show me someone who’s been successful, and I’ll show you someone who understands their ideal customer DEEPLY.(If you don’t know exactly who your ideal customer is…

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February 13, 2021

Ya gotta be impressed by Russell Brunson.Most would know him as the co-founder and public face of ClickFunnels, long the industry-standard software for building online sales funnels.(Note: “industry-standard” doesn’t necessarily mean it’s the best. I’m sure many out there would argue that point. But it’s undoubtedly the most well-known and most popular.)He’s also been a

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February 5, 2021

For a long time I was stuck in a doom loop that was systematically killing my online business.OK, OK, I know I’ll need to explain that.Let’s start from the start.Who Is Jim Collins?For business & business model nerds like me, Jim Collins is an absolute must read.I’m sure many of you have heard of some

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January 30, 2021

This story may not seem super relevant to online business at first… but it is. (Bear with me!)In 1519, a 33yo Spaniard named Hernán Cortés landed at the Yucatan Peninsula in modern day Mexico, with an invasion force of 11 ships, 500 soldiers, 13 horses and a few cannons.His goal was to conquer the vast

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